Privacy policy

Metaforma LLC collects and processes personal data. In this perspective, Metaforma LLC is committed to ensuring that its treatments of personal data complies with the Data Protection Act and Freedoms of 1978 as well as European Regulation No. 2016/679 also designated under the name General Data Protection Regulation (GDPR).

Who is responsible for data processing?

The Data Controller is the company Metaforma LLC, represented by Sébastien Hanouna in his capacity as manager. It is located at 651 N Broad St Suite 201 Middletown Delaware 19709, United States EIN 61-2120030
For any questions or comments regarding the treatment data created on Metaforma.io, please contact us at the following email address: contact@metaforma.io

Definitions:

Terms used in this privacy policy:

SERVICE refers to the website https://metaforma.io, which is operated by Metaforma LLC.

PERSONAL DATA refers to any information that pertains to an identified or identifiable living individual. This includes data that we already possess or that we may obtain in the future.

COOKIES are small files that are stored on your computer or mobile device.

DATA CONTROLLER refers to the natural or legal person who determines the purposes and methods of processing Personal Data. In this Privacy Policy, we serve as the Data Controller of your data.

DATA PROCESSORS (OR SERVICE PROVIDERS) refers to any natural or legal person who processes data on behalf of the Data Controller. We may utilize various Service Providers to more efficiently process your data.

DATA SUBJECT refers to any living individual who is the subject of Personal Data.

THE USER refers to the individual who uses our Service. The User is equivalent to the Data Subject who is the subject of Personal Data.

Information collection and use

To enhance our services, we gather various forms of information for different objectives.

Definitions:

Personal Data:

During your use of our Service, we may request certain personally identifiable information from you, referred to as “Personal Data,” which can be used to contact or identify you. This may include, but is not limited to:

Cookies and Usage Data

We may use your Personal Data to provide you with information that may be of interest to you, including newsletters, marketing or promotional materials, and other communications. If you no longer wish to receive these communications, you may unsubscribe by following the link provided in the communication or by contacting us at contact@metaforma.io.

Usage Data:

In addition, we may collect Usage Data, which is automatically generated by your use of our Service or from our infrastructure. This Usage Data may include:

- Your computer’s IP address, browser type, browser version

- Pages visited on our Service

- Time and date of your visit

- Time spent on each page

- Unique device identifiers and other diagnostic data

If you access our Service through a mobile device, the Usage Data collected may also include:

- The type of mobile device you use

- Your mobile device’s unique ID

- Your mobile device’s IP address

- Your mobile operating system

- The type of mobile Internet browser you use

- Unique device identifiers and other diagnostic data

Tracking Cookies Data:

We use cookies and other tracking technologies to monitor the activity on our Service and to store certain information. Cookies are small files with a unique identifier that are sent to your browser from a website and stored on your device. Other tracking technologies, such as beacons, tags, and scripts, are also used to collect and analyze information and improve our Service

You can choose to disable cookies or be notified when a cookie is being sent through your browser settings. However, some parts of our Service may not function properly if you choose to disable cookies.

Examples of Cookies we use include:

- Session Cookies: Used to operate our Service

- Preference Cookies: Used to remember your preferences and settings

- Security Cookies: Used for security purposes

- Advertising Cookies: Used to provide advertisements that may be relevant to your interests.

Google API Data Access

We use Google API services to enhance user experience on our website. This includes:

a. Gmail API Access

- Scope Used: https://www.googleapis.com/auth/gmail.send

- Purpose: This scope allows users to connect their Gmail accounts to send emails directly from our website without switching to the Gmail app, saving time and improving productivity.

- How It Works: The website uses this access solely to send emails on behalf of the user through their Gmail account. This process is automatic, and we only store the content and recipients of sent emails in the user’s account so they can review what they have sent.

b. Google Calendar API Access

- Scope Used: https://www.googleapis.com/auth/calendar.events

- Purpose: This scope allows salespeople to sync their Google Calendar availability with our system. This availability is then displayed to other users to facilitate appointment booking. When a user books an appointment, an event is automatically created in the salesperson’s Google Calendar, and a confirmation email, including a Google Meet link, is sent to the user.

- How It Works: This integration is used solely for scheduling and automating appointment confirmations. No calendar events or user data are stored on our servers, nor do we access any other calendar information beyond what is necessary for booking purposes.

c. User Profile and Email Information Access

- Scopes Used: https://www.googleapis.com/auth/userinfo.email, https://www.googleapis.com/auth/userinfo.profile

- Purpose: These scopes are used for account creation and login on our website. The user’s email and basic profile information are used to simplify the login process and personalize the user experience.

- How It Works: We use this data solely to identify users and enable secure login. No profile or email data is stored beyond what is necessary to create and manage the user’s account.

d. Access to the Full Google Calendar API

- Scope used : https://www.googleapis.com/auth/calendar

- Purpose : This scope allows full bidirectional synchronization between the user's calendar events and our system. It is used to prevent duplicates, update or delete events when appointments are modified or canceled, ensuring a smooth and reliable scheduling experience.

e. Use of Google Workspace APIs

We do not use any data obtained from Google Workspace APIs (including Gmail, Google Calendar, or any other services) to develop, improve, or train generalized artificial intelligence (AI) or machine learning (ML) models.

All access to user data through Google APIs is strictly limited to the functionality explicitly provided to users within the Metaforma platform, such as email sending or calendar synchronization.

Metaforma fully complies with the Google API Services User Data Policy, including the Limited Use requirements.

Facebook Platform Data

Metaforma uses Facebook permissions (ads_read, ads_management) strictly to allow users to synchronize their advertising and engagement data into their Metaforma dashboard for analytics purposes.

Metaforma does not share, sell, or transfer this data to any third party.

Users can revoke access at any time through their Facebook account settings or within Metaforma, and all data will be removed accordingly.

a. How will this app use ads_management?

- Metaforma requests the ads_management permission to allow users to connect their Facebook Ad Accounts and retrieve campaign, ad set, and ad data.

- The data is used only for analytics and reporting purposes inside the Metaforma dashboard. Businesses can view their advertising performance, including spend, impressions, clicks, and conversions, alongside data from other channels (e.g., Google Ads, Google Analytics).

- Metaforma does not use this permission to create, edit, or delete ads or campaigns. Access is strictly read-only, limited to the authenticated account owner, and never shared with third parties.

- This permission is essential to enable accurate cross-channel advertising analytics, which is a core functionality of Metaforma.

How will this app use ads_read?

- Metaforma requests the ads_read permission to access performance metrics (e.g., impressions, clicks, conversions, spend) from the Ad Accounts that a user owns or manages.

- This data is used exclusively to generate performance dashboards and reports within Metaforma, enabling businesses to evaluate ROI and optimize their marketing budgets.

- Metaforma does not modify ad content or campaigns. The data is read-only, displayed securely within the authenticated user’s account, and not shared with any third parties.

- This permission is required to provide users with accurate advertising insights, which are central to Metaforma’s analytics platform.

Use of Data:

Metaforma uses the data collected for the following purposes:

- To provide and maintain our Service

- To notify you about any changes to our Service

- To enable you to participate in interactive features of our Service when you choose to do so

- To provide customer support

- To analyze and gather valuable information that helps us improve our Service

- To monitor the usage of our Service

- To detect, prevent and address technical issues

- To fulfill any other purpose for which you have provided the data

- To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including billing and collection

- To provide you with notices related to your account and/or subscription, including expiration and renewal notices, email-instructions, etc.

- To provide you with news, special offers, and general information about other goods, services, and events that we offer and that are similar to those that you have already purchased or enquired about, unless you have opted not to receive such information

- To use the data in any other way described when you provided the information

- To use the data for any other purpose with your consent.

Retention and Transfer of Data:

We will keep your Personal Data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. We will hold and use your Personal Data only to the extent required to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

We may retain Usage Data for internal analysis purposes. This data is generally held for a shorter period, except when it is necessary to improve the functionality or strengthen the security of our Service, or we are legally obligated to keep this data for a longer time.

Your information, including Personal Data, may be transferred to and stored on computers located outside your state, province, country, or other governmental jurisdiction. The data protection laws in these locations may differ from those in your jurisdiction.

If you are located outside of the United States and provide us with information, please be aware that we will transfer and process the data, including Personal Data, in the United States.

By consenting to this Privacy Policy and submitting your information, you agree to this transfer.

Metaforma will take all reasonable steps necessary to ensure your data is treated securely and in accordance with this Privacy Policy. We will not transfer your Personal Data to any organization or country unless adequate controls are in place, including the security of your data and other personal information.

Disclosure of Data:

We may disclose the personal information we collect or you provide:

Disclosure for Law Enforcement:

1. In certain circumstances, we may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities.

Business Transaction:

2. In the event of a merger, acquisition or asset sale, your Personal Data may be transferred.

Other Cases:

3. We may also disclose your information to:

- Our subsidiaries and affiliates;

- Contractors, service providers, and other third parties we use to support our business;

- Fulfill the purpose for which you provide it;

- Include your company’s logo on our website;

- Any other purpose disclosed by us when you provide the information;

- With your consent in any other cases;

- If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others.

Data Security:

We value the security of your data. However, it is important to note that no method of transmission over the internet or electronic storage is completely secure. We make every effort to use commercially acceptable methods to protect your personal data, but we cannot guarantee its absolute security.

Data Protection Rights:

If you are a resident of the European Union (EU) or European Economic Area (EEA), you are entitled to data protection rights covered by the General Data Protection Regulation (GDPR). We take reasonable steps to allow you to correct, amend, delete, or limit the use of your personal data. If you wish to know what personal data we hold about you or request its removal, please email us at contact@metaforma.io. In certain circumstances, you have the following data protection rights:

- Right to access, update or delete the information we have on you.

- Right of rectification: You have the right to have your information rectified if it is inaccurate or incomplete.

- Right to object: You have the right to object to our processing of your personal data.

- Right of restriction: You have the right to request that we restrict the processing of your personal information.

- Right to data portability: You have the right to receive a copy of your personal data in a structured, machine-readable, and commonly used format.

- Right to withdraw consent: You have the right to withdraw your consent at any time where we rely on your consent to process your personal information.

Please note that we may require verification of your identity before responding to such requests. Also, some necessary data may be required to provide our service.

If you are a California resident, you have the right to learn about the data we collect about you, ask us to delete your data, and prevent us from selling (sharing) your data under the California Consumer Privacy Act (CCPA). To exercise these rights, you can request the following:

- Personal information we have about you.

- Deletion of your personal information.

- Stop selling your personal information.

You can exercise your California data protection rights by sending your request to us.

Please note that we will not discriminate against you for exercising your rights.

Service Providers

We may use third-party companies and individuals as service providers to facilitate our Service, perform Service-related tasks on our behalf, or analyze how our Service is used.

These third-party service providers only have access to your Personal Data to perform their duties and are required not to disclose or use it for any other purposes.

We use Google API Services for our Services, you can view their User Data Policy at: https://developers.google.com/terms/api-services-user-data-policy

Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service.

Payments

We may offer paid products and/or services through our Service. In such cases, we use third-party payment processing services (e.g., payment processors).

We do not store or collect your payment card details. The information is directly provided to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors comply with the standards established by the PCI Security Standards Council’s Payment Card Industry Data Security Standard (PCI-DSS). PCI-DSS requirements help ensure the secure handling of payment information.

The payment processors we work with are:

Stripe:

You can view Stripe’s Privacy Policy at: https://stripe.com/us/privacy

Links to Other Sites

Our Service may contain links to third-party sites that are not operated by us. If you click on a third-party link, you will be directed to that site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Children's Privacy

Our Services are not intended for use by individuals under the age of 18 (“Child” or “Children”).

We do not knowingly collect personally identifiable information from children under 18. If you become aware that a Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from Children without verification of parental consent, we take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will inform you via email and/or a prominent notice on our Service before the changes take effect and update the “effective date” at the top of this Privacy Policy.

We recommend that you review this Privacy Policy periodically for any changes. Changes to this Privacy Policy will take effect when posted on this page.